Industry led Skills Development Programme for the Digital Industry

Digital marketing course

THIS COURSE IS OPEN FOR APPLICATIONS

Applications close: April 22nd 2018

Course runs: April 30th-16th July 5.45pm-8.45pm

Cost: £150 (can be split into 3 monthly payments of £50. If applicants are unable to pay the fee, but are committed, this can be discussed)

Further info: gwyn@digital.je

A part-time Digital Marketing Course taught by internationally renowned expert, Daniel Rowles, Target Internet

How The Programme Works

This course is for those who are looking to start a career in the digital marketing industry, or for those who are already working for a digital company and want to up-skill. PR/marketing agency employees who are already working in digital marketing should not apply.
 
 
What will the course cover?
 
Introduction
·      Course work/exam briefing
·      Latest trends and strategic challenges
·      Campaign and Strategic Objectives
·      Content Marketing in Perspective
 
Search Optimisation
·      SEO Techniques
·      SEO Workshop
·      Paid Search
·      Campaign Setup walk through
·      Campaign Workshop
 
Social media
·      Social channels
·      Social Measurement
·      Online Influence
·      Social Management
·      Social Policy and Process
 
Mobile Marketing
·      Mobile Sites and Responsive Design
·      Mobile Social, Search & Email
·      Mobile Marketing cont.
·      App Development
·      App Promotion
·      App development exercise
 
Display Advertising
·      Technology Platforms
·      Bidding
·      Behavioral targeting
·      Programmatic
·      Usability
·      Usability in practice
Email Marketing
·      Marketing Automation
·      Customer Relationship Management
 
Campaign Measurement
·      Analytics in practice
·      Analytics Analysis
·      Campaigns, Objectives and Measurement
 
Digital Strategy
·      Channel mix and budget planning.
·      Process, Policy and Digital Change Management
·      Commercial skills
 
Digital strategy 
·      Strategy and planning workshops
 
Next steps
·      The future of Digital Marketing
 
At the end of the course, there will be an elearning certificate to complete as well as an assignment.
 
 
How will the course run?
A once weekly session of 3 hours in the evening after work. This allows you to continue in your present employment. Ideally, a laptop will be required, but a tablet will also suffice.
Who is the trainer?
Daniel Rowles
Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. Daniel is CEO of Target Internet.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, 2016; Digital Branding 2014, 2016; Building Digital Culture 2016).

Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Learners

Learning digital marketing is hard – there is a huge amount of information available online and it’s a fast changing landscape. The programme structure ensures that students learn the right things in the right order, at the right pace, and makes sure learners are consistently given interesting real-life projects to work on with their peers, ensuring they don’t lose motivation.

Digital Companies seeking digital marketing talent

Digital enterprises in Jersey can apply to the course if they want one of their existing employees to learn digital marketing skills to boost their business. Companies looking for a full time digital marketeer can also apply to source a suitable fit between individual candidates taking the course and their company.

Recommended Background/Entry Criteria

There are no minimum entry requirements. We look for applicants who are passionate about digital marketing and would like to pursue it as their chosen career; or we are seeking existing tech industry employees who will be providing additional benefit to their companies. We will not accept applicants from within existing PR/marketing agencies. We don’t expect applicants to have worked in the industry before but we are looking for learners who are genuinely passionate about this field and are able to demonstrate their passion through examples of projects, self-learning and experience.

There will be a short list of candidates drawn up, followed by an interview process to choose the individuals who will sit the course. It is therefore in your best interests to ensure your application is detailed enough to get through to the second stage. We anticipate this course being heavily over-subscribed.

You will need to be available 5.45pm-8.45pm for these class dates:
30th April
8th May
14 May
24th May
29th May
4th June
14th June
18th June
25th June
2nd July
10th July
16th July

Programme Outcomes

After the three-month programme, learners will have a good working knowledge of digital marketing to aid seeking employment or to benefit their existing tech employer. Learners also leave the course with an ecertificate.

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